A Conversation With Davor Bennett, Business Development Manager, Kérastase
After building a team of experienced creative stylists and colorists, the next most important decision is a proven performing product line. Because we practice luxury hair, only the best product will do.
Our choice is Kérastase Paris and Shu Uemura Art of Hair.
Davor Michelle Bennett is our sales and educational partner for these lines. She’s a wealth of knowledge and provides on-going trainings and support to Denise Antonacci’s team.
Her career began in finance; however, wanting a creative outlet, she went back to school to become a stylist in her home state of North Carolina. This unique combination of business and creativity has led her to Los Angeles and NYC as a National Trainer, Curriculum Development Manager, and Studio Manager providing experience in marketing, packaging, consumer research, and social media.
How do you know when a salon is “right” for Kérastase and Shu Uemura?
I want my clients to be successful. It’s important to match the product lines to the caliber of salon and their clientele. I can’t sell something I don’t believe in myself.
We go through a fairly extensive interview process for luxury line placements. I knew that Denise and her team would be a good fit for Kerastase and Shu Uemura due to the care and services they provide to the Charlotte market.
What sets these lines apart for others and what’s the difference between Kérastase and Shu Uemura?
Kérastase and Shu Uemura have over 50 years of experience offering innovative products to transform the hair.
Between these two lines, every client can have the best hair possible with the stylist’s expertise in providing a customized regimen for their client.
Shu Uemura is for the highly creative stylist, the one who likes to think outside the box. This line enables a stylist to customize a unique plan for each client’s hair. All the products contain natural ingredients and a sexy story too. The products can be mixed and matched based on what a stylist wants to do for every individual client.
Kérastase is a very innovative product line with a lot of research and development behind each offering. It’s the best for damaged or colored hair, much more prescriptive to target the hair’s need.
Can these products be purchased outside of a salon?
No, not with the 100 percent guarantee we offer around the ingredients, manufacturing, packaging, etc. Anything you might find elsewhere is diverted and not guaranteed unless purchased from a professional salon.
We created a salon web-based locator to help people searching for our products. The locator puts them in touch with a salon we have trained and serviced.
To get the full effectiveness of these products, they are best paired and delivered by a trained stylist. This is why we invest so much in training and product development. We want to put the best products in the hands of the best stylists.
What’s your favorite new product?
The new blow dry lotion from Kérastase is the first-of-its-kind. It enables you to restyle hair without adding product. It’s phenomenal.
If you prep the hair with this lotion, you can restyle your hair from curly or straight with only 300 degrees of heat. No additional styling product needed.
A few of the benefits are thermal protection, frizz control for up to 96 hours, and moveable touchable hair.
Call us today to book your next appointment!